CORE Talks

Archive for the ‘CORE Talks’ Category

James Corner + The Highline

Friday, August 27th, 2010

Monacle recently interviewed James Corner, the prominent Landscape Architect who created the Highline. He makes some very interesting points regarding the skill of a landscape architect, they are commonly thought of as gardeners, when in fact the job requires engineering skills, and an education in city planning.

Green, public outdoor space creates a healthy city environment- the balance of green is essential to neighborhood growth. Just look at how the Highline enlivened the entire meatpacking district. Check out his interview

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A rendering of the proposed building next to the Empire State Building

A new 67 story skyscraper has won the approval of the New York authorities despite efforts from the Empire State Building.  The new building is subject to be built as 15 Penn Plaza and will stand almost as tall as the Empire State Building, only a few blocks away.  15 Penn Plaza will be the newest addition to the City’s infamous skyline, standing 1,190ft-tall.

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More on “Home Energy”

Friday, April 30th, 2010

Continuing a theme from my previous appearance on Selling New York, in the April 22nd episode I had a chance to focus on identifying and addressing the inherent “energy” of the apartment that I was tasked to sell. An apartment, house or any kind of home acquires its energy not only from its own history, but from the histories—the experiences, goals, aspirations, obstacles and anxieties—of the people who live in it,  as well as of their guests, their neighbors and, dare I say, their brokers. I was educated in the existence and power of this type of energy by my friend and colleague Reginald Arthur, who for years has studied the energies of individuals, their homes and their environments. Almost as soon as I took over the listing of an apartment at 50 Gramercy Park North, I brought Reggie in to help promote the residence’s positive energies. Similar to the penthouse (at 350 West 23rd Street) featured in my previous episode, the one at 50 Gramercy is a relatively new construction and its current occupants have lived there for less than three years. Reggie and I have come to understand that new developments often attract and absorb negative forces that accompany the building process: the stresses of financing, the convulsions of construction, the uncertainties of the marketplace in which the apartments are sold. Furthermore, the 50 Gramercy project incorporates an old New York hotel that has hosted many unusual guests over the years, each of whom contributes his or her own energy to the bones of the building. All of these factors, if sufficiently negative, can create a pall that, on a certain level, deters buyers. Reggie identified this immediately and took measures to reverse its effects. He tries to help homes release negative energies from dark periods in their histories by assisting their owners and brokers in doing the same. In other words, if the people who live and pass through an apartment are able to expel their negative energies, so too will those energies be expelled from the apartment itself, resulting in a space that is brighter and more attractive to prospective buyers. Whether or not they believe in the veracity of Reggie’s methods, my sellers (and I) are always filled with confidence by his presence and charisma. And, after all, isn’t confidence  just another form of positive energy?

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Staging for “Home Energy”

Monday, April 5th, 2010

One of the challenges of showing an unfurnished unit in a new construction is that prospective buyers have a hard time visualizing what the apartment might look like when they are living in it. It has never been occupied and therefore doesn’t have the character or energy of a space that has been called “home,” so buyers are skeptical. As the date approached for the filming of Penthouse A at 350 West 23rd Street for HGTV’s new series “Selling New York,” I faced this exact challenge—and, after conferring with CORE’s CEO, Shaun Osher, I decided that the best way to handle it was to stage the apartment. Staging is a delicate task: If done in a careless way, the design can look contrived and can misrepresent the space. Not only must the furnishings chosen for staging fit the space in terms of size; they must also complement the angles, materials and textures of the apartment as well as draw in the natural landscape beyond the unit’s windows and terraces. The latter point is especially important in a space such as Penthouse A, with its broad floor-to-ceiling windows, expansive terraces and park views. I chose my pieces the way buyers choose their furniture and artwork when preparing to settle in to a home for many years or generations. I followed an aesthetic that reflected the unique vibe of Chelsea—modern and sophisticated yet warm and approachable. I owe a great debt to Laurie Messman and her team at Ligne Roset, who provided pieces that perfectly captured the look and feel I was going for. One of Laurie’s brilliant ideas was to borrow artwork and music memorabilia from the Sony Archives. The fact that she was able to secure historic platinum records, limited-edition photographs of famous musicians and entertainers such as Jimi Hendrix and Ertha Kitt, and classic guitars was an enormous feat. I recall thinking that the buyer I was searching for “could hang his own guitar in its place,” and while the buyer from the episode did not have a guitar herself, I imagined that perhaps one day her son would hang his there. In upcoming episodes of “Selling New York” I deal with other aspects of this “home energy,” of which staging is just one part. Tune in and enjoy!

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Calling All Bruce Waynes!

Friday, March 26th, 2010

One of my favorite moments in my experience with the 132-138 Mulberry listing was when the seller showed me his Batman costume, holding it up and saying, “Maggie, look!” as he conveniently pulled it from a cabinet in his ultra-mod open living room. Very handy, I thought, and how apropos, given that ever since I first laid eyes on the loft featured in my premiere episode of “Selling New York,” on HGTV, it reminded me of a modern-day Bruce Wayne lair, otherwise known as the Bat Cave. You know, the one from the 1960s TV show-a hidden, private, mysterious work space where technology rules and Gotham need not fear. The only thing missing from this mini-mansion is Robin and a devoted butler.

132-138 Mulberry is for a very specific buyer. “But what space isn’t?” you ask? Well, although this loft is hugely versatile, with plenty of space that can be reconfigured in numerous ways, it may hold particular appeal to the Bruce Waynes of the world. I think it’s the high-tech finishes, the keyed elevator, the security system and the elegant mid-century furnishings that help qualify it as a superhero home. But don’t let the cave-like description fool you; it actually has more than a dozen steel-frame double-pane gas-insulated tilt-and-turn casement windows that allow for plenty of natural light. It’s all in the episode, of course, including that whopping price drop! For more details, just click on the listing on my CORE agent page.

I’m looking forward to upcoming episodes in which a few of my other listings are featured. I happen to have a condo combination unit available now in Union Square, if you’re looking for something a little different than a lair-this one is penthouse-style, with a private rooftop outdoor space, just in case there are any Clark Kents out there looking for a landing pad.

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The Creative Process continues…

Thursday, July 16th, 2009

Tower_Detail

……..in spite of a falling market. I contend that some of the most creative thinkers and innovators have come to the surface with their best work in times that seem dire. Some of history’s greatest works come at times that seem the most depressed. Art and commerce act independantly.

Axis Mundi has designed an alternative to Jean Nouvel design for the Hines site on 53rd Street next to MOMA. While it has received some unfounded criticism for trying to replace an already well conceived design , I applaud this work. This type of creative process is what pushes the boundaries of the ordinary and evokes ideas that will ultimately advance our status quo.

John Beckmann sent me this email today, and has graciously allowed me to post it here below. (more…)

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So, where is the market?

Wednesday, July 15th, 2009

This morning I spoke with Erika Schnitzer from Multi-Housing News and gave her my opinions about where the market is, and might be going. Read the story here.

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Q: What’s YOUR perspective?

Tuesday, July 14th, 2009

ANSWER: I think it depends partly on YOUR agenda.

Going up or down?

Going up or down?

It seems as if every time I open the paper or go online there’s a story about how terrible the real estate market is and how we’re all doomed! Well, the mass media has been waiting to cover this story for many years. Some even wrote about the crash 5 years before the market peaked. Could they have had that much foresight? (See the definition of sar-casm in Webster’s).

Just this week alone NY Magazine published a story about “The Bust of Williamsburg” and The Observer covered the “Condo Doom” of all the supposed stalled projects in Williamsburg and Greenpoint. I know of a few of these mentioned that are far from stalled! The line between news and entertainment seems more blurry than ever.

On the other side of the coin, I find it interesting that the talk amongst my peers seems to be of rebound and exciting opportunity. Some are even Twittering RT@Corcoran_Group CEO Pam Liebman: “In June, Manhattan had 11 deals over $5M. Brooklyn had numerous sales over $1M & several townhouse sales in Cobble Hill” and RT@Corcoran_Group Corcoran CEO Pam Liebman: “There has been a LOT of pent-up demand that couldn’t wait anymore to take advantage of lower (home) prices.” and RT@Halstead Get em’ while they’re hot! Brooklyn Brownstones are flying off the shelf!

I am most intrigued by those who have no agenda. Matthew Barron is one of those people and he releases a monthly newsletter called Perspectives. This month he contends that “the current environment is the perfect time to consider investing in NYC real estate”. Read more here… Perspectives July 09.

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West Chelsea – evolved

Tuesday, July 7th, 2009
http://s3.amazonaws.com/trd_three/webcasts/251/TRD_251_Final.flv

On January 11th, 2007 I predicted that West 19th Street in Chelsea would become the most architecturally distinct block in Manhattan. The Real Deal was there to cover a guided tour we gave of the high line and our project. (See video above).

It is extremely rewarding to see the dream and vision of all the architects, developers, builders and marketers become a reality. The project Core represented, 520 West Chelsea, is sold and closed, but for one unit (which has a contract out). I consider it the most successful project to date, in a neighborhood that has evolved into a worldwide destination and desirable residential address.

I tip my hat to John and Keith Jacobson for being visionaries, and delivering 26 elegant, understated new homes. I thank Annabelle Selldorf (who I sat down with and had a conversation with) for designing the most gorgeous building in the neighborhood. I also thank the entire brokerage community for embracing this project and helping us successfully sell this building.

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Realtime Report shows Mixed Signals

Wednesday, July 1st, 2009
Which sign to follow?

Which sign to follow?

Second quarter Realtime Report is released…….

Looking back over the past six months of market activity, it is clear to see that we are in a stage of absorption recovery, yet further price weakness. This has been the fastest market adjustment we have ever seen in the city and it is clear that Manhattan has not been immune to the effects of the national housing market and weakened global economy. The last three months of 2008 had the lowest deal volume for decades, and perhaps historically. Even the post September 11, 2001 market activity decline was brisker than the decline we are currently facing. January 2009 had fewer than 200 new contracts signed in Manhattan, but since then, the deal activity has consistently increased across the board. June had more than four times the volume of new contracts signed than January. On average, the market is selling close to 40% lower than its highs from 18 months ago. In the past six months, we have seen new contracts being signed at consistently lower prices. The weakest part of the market continues to be the luxury market (3 bedrooms and larger) and even though we see a slight increase in contract prices, there are still very few larger units purchases being negotiated. There are small signs of a recovery, but it is unclear if this is seasonal, pent up demand from no activity, or buyers starting to recognize that this is clearly their market, and they are beginning to taking advantage of the opportunities that exist. As prices have continued to decline, there is a sense that we are nearing a bottom, although the timing of a turnaround is uncertain. Thanks CNBC for taking note. (more…)

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