11 Spring is a historic landmark in Nolita. Formerly a carriage house and stable built in the 1880s; it became famous as a canvas for street artists in the late 20th century. The building was steeped in mystery as many thought it was abandoned, until candles materialized in the windows. From that point on, the building was known as The Candle Building.
No one knew why the candles appeared. Some hypothesized it was in honor of a departed family member. Others thought it was a warning to graffiti artists to stop vandalizing the owner’s property. The lack of knowledge regarding the owner and building led to its mystique. (more…)
11 Spring hit the market around Thanksgiving. The Lehman failure and Bernie Madoff was on everyone’s tongues. It seemed as though it was in poor taste to actively market a luxury property with the American economy in shambles. We quietly marketed the building, offering private tours to those interested.
But after the New Year, something changed. The media reported deals being offered at 20%-40% discounts and open house attendance at properties around the city soared. January and February saw lots of activity but few offers. This changed in March and offers came flying in. Admittedly, some were lowball offers. However, others were viable and negotiations ensued, followed by signed contracts. The market had a pulse and it was our cue to start marketing 11 Spring aggressively. (more…)
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